Rambam Applied Neurophysiology Lab

Developed for the Laboratory for Applied Neurophysiology at Rambam Health Care Campus, this branding project reflects the lab’s leading role in clinical neuroscience and rehabilitation. Founded by Dr. Goded Schahaf and Dr. Dana Bar-On Schahaf, the lab researches attention deficits, pain response, communicative recovery, and consciousness disorders—translating scientific innovation into therapeutic practice.The name RAN Lab, based on the lab’s English initials, forms a clear, research-oriented identity. Inspired by Rambam’s institutional colors, the visual language was designed holistically, extending across service-based tools for clinicians and patients alike.An idea for a location-based platform for photographers and one-off moments captured in their lens.
Extreme athletes - Find your photos in the most exciting moments caught on camera
Photography enthusiast - You can earn money from the photos you took. The customer will find his picture easily.
Filtering based on sport, time and location where you played. Helps you easily find and purchase extreme photos that you appear in... that you didn't even know you were caught in.

Objective
The goal was to develop a user-friendly interface enabling amateur photographers to effortlessly earn money for the photos taken.
And for extreme athletes to locate their photos relatively easily, which ensures that they won't miss a once-in-a-lifetime photo in which they appear.

Research
I conducted a potential users interviews to build personas. I interviewed a surfer dudes and a beach photographer. In the interviews, they shared with me their dreams, and what things they would like to improve in order to get their hands on a desirable photo. After that, I took the key points and hit the road.

Look at me, I’ve caught my first wave!
That moment when you catch your first wave is truly unique. Imagine this special event being captured by a photographer you've never met... The platform will help you locate and get your hands on that image.
Based on smart tagging by sport type, time, and location, the system is designed to connect photographers with subjects captured through their lenses.