Hamania On Line

Project type

E-Commerce Strategy & UX Design for a Leading Convenience Store Chain

Date

2023

My Role

Establishing an Operational Infrastructure for E-Commerce
Designing a scalable and efficient platform to manage products, orders, inventory, payments, and logistics.

Creating a Unified and Consistent Digital Presence
Ensuring brand consistency across all digital touchpoints, from the physical store to the online shop and social media.

Delivering a Seamless, Brand-Aligned Shopping Experience
Developing an intuitive user interface that mirrors the convenience and accessibility of the physical stores.

Strengthening Customer RelationshipsIntegrating loyalty programs, personalized promotions, and CRM tools to enhance engagement and retention.

Expanding Sales Volume Through Digital ChannelsEnabling 24/7 availability and extending the customer base beyond the immediate geographic reach of physical branches.

My Role

Market Research
Conducted competitive analysis and customer behavior research to understand market needs and digital retail trends.

UX/UI Design
Created a complete screen design system optimized for mobile and desktop, emphasizing usability and brand identity.

Management Schema
Developed an operational model covering product flow, inventory logic, customer journeys, and administrative workflows.

Hamaniya On Line is a well-established chain of convenience stores and grocery outlets with over 70 branches across Israel. With a strong and growing presence on social media, the brand is now taking a major step forward by expanding into the world of e-commerce.

In today’s highly competitive retail landscape, an online store is essential for growth, customer engagement, and long-term relevance. This project lays the groundwork for a robust, user-friendly digital shopping experience that reflects the brand’s values while reaching a broader and more diverse audience.